Here is AA's non-pulsed response to my complaint.
ME:
On January 14, 2012, my wife and I were scheduled to fly from Santiago, Chile to Dallas, TX on AA flight number AA940. The flight was booked by the Gemini South Observatory and we purchased our tickets in December 2011 to assure adjoining seats.
However, somehow we were issued new boarding passes at the gate and only after boarding did we realize we no longer had adjoining seats. I remained in the mid-ship galley to stay out of the way of boarding passengers as my wife headed aft and politely pointed out the discrepancy to a flight attendant.
According to my wife, when she asked if arrangements could be made for us to sit together, the flight attendant, in an unpleasant tone, replied “only if two passengers were willing to give up their seats.” After a very short time, two passengers graciously volunteered and the aft passengers clapped as my wife motioned me to sit in our newly assigned, adjoining seats. No longer had I sat down in my seat and buckled in when I was approached by a flight attendant and informed that I was being deplaned because I “smelled like alcohol.”
Highly embarrassed and under duress, my wife and I headed forward, under escort, to enquire why this decision had been made and to ask the Captain to reconsider the decision made by his crew. After assuring him that I was not drunk and by no means a flight risk, I politely asked permission to stay aboard, he told me “regardless of his opinion, he had to stand by the decision of his crew and had no option but to remove me from the flight”.
I do not believe I should have been deplaned based on these facts:
1) I only had minimal contact with one flight attendant as I stood in the mid-ship galley. In fact, only once did a flight attendant stop and ask why I was not taking my seat. I explained the seating error and she acknowledged my response. Before she left to continue her boarding duties, I noticed there was a gallon of water on the counter alongside a stack of plastic cups. I asked her if I might have a glass of water and she smiled and told me to help myself. I had no other direct contact with any other flight attendants.
2) When speaking with the Captain, he told me that all three flight attendants concurred that I smelled like alcohol when, in fact, I had not spoken to any flight attendants except the one in the mid-galley as referred to in #1 above.
3) Deplaned and under escort through the passenger loading bridge, my escort enquired as to why I was deplaned. I told him why and he immediately questioned the decision since I was obviously in total control of my faculties.
4) Immediately after rebooking at the boarding gate for the next day’s flight (by the way, thanks for that), I was turned over to another escort and taken upstairs to be debriefed by the on-duty safety/security manager. This escort, too, questioned the flight attendants’ decisions because I did not appear drunk and certainly not a flight risk.
5) Upon arrival in the safety/security manager’s office, the first question she asked was “who interviewed you to determine that you were a flight risk?” I honestly answered no one and she expressed her shock and told me point blank “that is not the procedure for a passenger to be deplaned.”
6) After debriefing with the safety/security manager face- to- face for at least 10 minutes, she apologized for the decision the flight attendants had made and said “After speaking with you, I see no reason why you should have been deplaned.”
7) Apparently, in an attempt to right a wrong, the safety/security manager issued me vouchers for food and lodging for my inconvenience and informed me that, in her career with American Airlines, this was an unprecedented gesture and if I had actually been intoxicated she would not have given me any vouchers. This in itself should strengthen my case.

Lastly and coincidently, the ticket agent that issued my boarding pass the next day happened to be my escort the previous night to the safety/security manager’s office and voluntarily reconfirmed the fact that when I was deplaned, proper procedure was not followed.
I would like to make a few suggestions to handle this type situation in the future:
1) Do follow exact procedures. Consider the difference between “Sir, you need to get off the plane, the flight attendants say you smell like alcohol” and “I’m sorry, but after speaking with you, you appear too intoxicated to remain onboard, I need you to deplane.” Had I been “interviewed” as was suggested by the safety/security manager at my debriefing, I doubt if I would have been deplaned. However, had I been pulled aside, interviewed and deplaned I would have a) not been as embarrassed as I was being pulled from my seat as other passengers gawked and b) had more respect for how the decision was made.
2) It is probably not uncommon for a passenger to board a flight “smelling like alcohol.” Many of us aren’t seasoned fliers and may need a little help to relax. Please remind the flight attendants not to assume a passenger is “drunk” or a “flight risk” because of the way they smell. As in my case, I had just consumed alcohol so of course I smelled like it, but I was by no means “drunk” or a “flight risk.”
3) Finally, under the circumstance a passenger is deplaned, but traveling with a companion that stays aboard, in the short time allowed to deplane, please add to your flight attendants procedures to remind the passengers to exchange anything (medications, documents, cash, etc…) they might need while separated. For example, I deplaned with my carry-on baggage with all my wife’s medications. Please believe me when I say she suffered greatly and was put at physical risk from this. And documentation…passports, id’s, tickets…are just as important as well as cash especially considering international flights.
I have flown American Airlines my entire life from the time I boarded my first flight in 1982 to attend Navy boot camp. I have not flown any other airline since. I am a very nervous flier and readily admit that I lightly “self-medicate” in an airport bar prior to boarding any flight. It helps calm my nerves and makes the flight a much more tolerable experience. It bewilders me as to why this particular crew chose to deplane me when, in fact, I have maintained the same pre-flight ritual with American Airlines for 30 years.
I will not stop choosing American Airlines as my carrier. Why would I? Except for this incident, American Airlines and I have a great history together. I also understand and can appreciate the pressures of being a flight attendant. I am extremely respectful of them and the job they do every day. However, I wholeheartedly believe an incorrect decision was made when the crew of flight AA940 had me deplane.
Thank you for your time and consideration,
AA:
Thank you again for speaking with me recently. We are in receipt of your followup letter detailing your January 13 experience at the Santiago, Chile airport. Please be assured we have taken your comments seriously and we've conscientiously reviewed the incident you described.
In the carefully considered opinion of our inflight personnel, there were indications that you gave the appearance of intoxication. We acted accordingly. We have the responsibility and authority to take necessary action to ensure the safety of our flights and the customers aboard them.
More specifically, Federal Air Regulation 121.575 firmly governs the issue of alcohol and intoxication for all US carriers, and we are prohibited from boarding anyone who has the appearance of intoxication. Please know that inasmuch as we are not required to discern intoxication by any scientific means, the appearance of a passenger is all-important.
Still, our personnel are expected to resolve such problems as tactfully and professionally as possible. Your feedback about our handling of this particular situation is appreciated and it has been shared with the crew by copy to the appropriate Flight Services Manager. While we cannot alter the outcome of this situation Mr. XXXXX, we consider it to have been an isolated matter. We appreciate your loyalty to American Airlines over the years, and we hope you'll have occasion to travel with us again soon.