I'm currently researching whether it's legal to import gizmos from abroad and sell them in Chile regardless of whether there's an "official" representation in Chile (whether subsidiary or licensed distributor) for that gizmo's brands. Though I have quite specific gizmos in mind for which I already have a potential buyer, I don't want to get into the details of that specific market, what I'm interested in is the general legal framework. Basically in the US you start from the first-sale doctrine (which tends to be pro-competition and pro-consumer) whereas the EU has a pro-manufacturer stance which tends to favor monopolies, price fixing, and reduces retail competition at the expense of the consumer.
I've started researching this and at a first glance Chile has pro-competition laws. However these issues tend to be a work-in-progress worldwide and there's been a lot of recent jurisprudence both in the US and EU, especially on software (e.g. Autodesk, Microsoft cases) but also on retailing physical goods, e.g. Costco vs. Omega, Tesco vs. Levi Strauss, those two latter examples being very close to what I'm trying to assess is the state of the law and jurisprudence in Chile. Manufacturers have had some success in twisting IP law being recognition to restrain trade and competition.
In other words, what I'm interested in is the legality of importing trademarked goods from legit sources outside of Chile (i.e. we're not talking about black market counterfeits!) vs. using the established Chilean channel, which, though anointed by the foreign brand to sell their goods here, might not be terribly competitive for all sorts of reasons - being granted a de facto monopoly would be one of them. This is what people informally refer to as the "grey market" or "parallel imports," based on pricing arbitrage and smart sourcing:
http://en.wikipedia.org/wiki/Grey_market
I insist that the intent is to remain 100% within the boundaries of the law - that it might piss off some manufacturers in the process (or most likely their complacent local representation), I don't care as long as I'm on a rock-solid legal foundation. If you're not getting flak, you're not on the target! If anyone has done their homework on this and can offer an educated opinion, please post below. I'm asking from a business perspective, we have other threads where we can bitch about high prices in Chile! My question here is, can I do something about it? I'm getting antsy about starting a couple business experiments here, especially in a high peso environment. If there is price gouging on some product categories, well that creates an opportunity to compete, as long as the law has my back.


