A couple months ago as my wife and I were driving through the countryside where stunning natural beauty is occasionally spoiled by littering, I told her: "you know what would be great here were there's a littering problem and everything seems to find a private sponsor: Adopt a Highway."
Well, weren't we surprised to see last weekend that cleanliness on the road between ConCon and Quntero is now sponsored by Chilevision. The road was not squeaky clean, but it's a start. Off course this doesn't replace education and fines to try and change attitudes about littering, but I thought it was interesting. It does recognize that littering is a problem and it's nicer to drive on a clean road.


