So far, here's what we've heard/observed, subject to more due diligence and asking for any additional input from Allchileans familiar with the areas and its market dynamics:
* From south to north, nicer neighborhoods include the older Cerro Castillo and (to a lesser extent) Recreo in downtown Viña, to the Mauco Mall area on Libertad (if you're looking for an apartment) to Reñaca Bajo/Jardin del Mar/Los Almendros, to Las Golondrinas, Los Pinos on the way to ConCon, to Bosque de Montemar in ConCon itself, as well as the coast next to the dunes.
* It's harder to find large apartments in Reñaca and ConCon than in Viña itself because the seaside buildings there are really marketed as second homes for weekends and holidays.
* Land in these areas is valued between 2 and 4 UF per square meter. Decent construction costs 15 to 25 UF per square meter. If you combine these two criteria I can't fathom how apartment builders in ConCon (there's couple new high buildings underway there) can ask for 45-55 UF per square meter with a straight face. We've visited one and the quality of the materials they use (for instance for flooring) is not that high-end.
* Some of the bigger houses have been listed for more than a year and are now listed at cheaper (though still possibly inflated) prices.
* At similar prices you run into construction standards that are quite different (i.e. ugly kitchen and bathrooms that look right out of the 70's vs. brand new and classy ones).
* It's a buyer market because higher interest rates and a higher UF have squeezed some home owners. Also, you have more people retiring or at least with their kids leaving home and more divorces, which puts large homes on the market.
* Many properties are not listed, you need to hear about them from the grapevine.
Again, that's what we've seen after a spending a bit more than a year in this area, but any input will be greatly appreciated as we're still early in the actual research process to buy, and it's not easy to really assess real estate value here. It's a big move for us and we don't want to lock most of our savings (+ get into debt) into something that might lose value in the future.


